SEO or search engine optimization is one of the topics most discussed and controversial in the internet today. Also, it is one of the most misunderstood topics. In its basic form, search engine optimization (SEO) is the act of altering a web site so well in the organic listings of organic crawler-based search engines.
So the question is, why SEO has always been a popular and controversial topic that caused so much debate in the SEO community and the general Internet population, especially the owner of the site? In my opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that today are always warmly discussed.
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6 Reasons SEO Always Becoming Popular Topics
1.Traffic Site Targeted
If my friend asked the majority of website owners and people within the SEO industry, what is the most important factor for a successful business website. Most people would say traffic or website traffic and website traffic are more specifically targeted.
Currently on the internet, the largest resource for targeted website traffic on a continuous basis the search engine. On an annual basis the statistics show that approximately 75% - 80% of all purchases made by individuals on the internet originally started as a result of a search on a search engine and most of the people visiting the site usually comes through the way search engines. Numbers so dominate can not be ignored even by the biggest opponents of search engine optimization. In addition, because SEO is focused on optimizing websites to rank the success associated with the search engines, it is natural that people will be interested in the field and practice of search engine optimization (SEO).
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2. SEO Controversy
Search engine optimization (SEO) is one of the most controversial topics on the internet site operations. Proponents say that it SEO can provide a viable method for websites to be seen in search engines that are important for any website that wants to traffic on the internet today.
However, opponents disgusted with SEO can also say that many sites achieving high search engine visibility without the use of SEO and SEO professionals working only provide high cost roughly that do not provide a guarantee for a successful search engine rankings.
This situation, which has several benefits regarding the arguments on both sides, resulting in a fierce debate between supporters and opponents SEO SEO on a sustainable basis are battling it out on a daily basis in forums, blogs, websites and newsletters on the internet along with exposure in magazines and on TV.
Simply put controversy produces attention and whether my friend likes it or not, SEO really give a lot of controversy. In addition, during the search engines play a dominant role in generating targeted website traffic, SEO will continue to be a popular topic.
3. Money
SEO is a promising business. Search engines generate billions of dollars every year through advertising. Site owners earn billions of dollars for each year through the use of search engines either through paid advertising or organic (free) search results list.
It is no wonder with billions of dollars on the table on an annual basis that anything that can give an individual or a company's competitive advantage in very high speed internet will be a hot topic of discussion and debate.
In addition, through the combination of perception and reality that highlights search engine optimization as a key to increasing internet sales, search engine optimization is a very popular topic for decision makers in many companies that provide extra attention to SEO in the world of business and beyond.
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4. No rules or the Rules of SEO
Search engine optimization (SEO) can be described as a modern version of "cowboy-cowboy wild". Basically almost anything can be said or done because there is no formal set of standards for the industry as a whole.
Therefore, in a real sense, nothing is really right or wrong about your thoughts, comments or decisions on SEO techniques and / or methods. Right or wrong is replaced by what is considered ethical by individuals and each person has a unique set of ethics. What one person may consider unethical others might consider to be completely honest, relief well intended. This is why my friend has a label like whitehat and blackhat SEO industry.
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5. Search Engine
Search engine optimization is created as a product resulting from the development, utilization and search engine popularity. Without search engines or search engines, no SEO industry in the form and format this time.
As statistics on an annual basis to confirm, the majority of targeted website traffic on the internet resulting directly or indirectly through a search engine and a very high percentage of internet sales is directly linked with visitors coming from search engines look for products and / or services.
With the dominant role that search engines play in the Internet and the fact that success depends on the ability of search engines to provide search results that are accurate and reliable for the visitors, search engines tend to develop a successful informal relationship with the SEO industry.
Where a number of SEO work on a web site tend to help the search engines provide what visitors are searching through the SERP.
For this reason, sometimes the search engine will provide information about SEO and SEO recommendations to the visitor directly to the search engine. This helps the SEO industry by putting the industry at the forefront of the main people who are interested in the organic (free) search results is the search engine users are looking at something specific and website owners who want to be found in search engine results.
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6. SEO Mystery
Almost no SEO professional will explain what they are about the SEO work in detail. Some will give you a little SEO information, which is mainly done as marketing efforts to SEO professionals in forums, blogs and newsletters. Even e-books and books that are sold only explain SEO in general. Search engine optimization (SEO) is really a mystery for website owners an average and / or people who are interested in organic search engine rankings.
This mystery produces a high level of interest regarding the SEO industry and helps to give the popularity of search engine optimization (SEO). Yes, that's SEO.
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